Project overview : 
  
Plan your visit is about creating a personalised journey facilitating long-lasting memories in the Museum Rietberg.

This project is under the 6-week Service Design module in which this semester was collaborated with Museum Rietberg, Zurich. 

Role & Responsibility : 

To create and enhance experiences that extend beyond individual products or interfaces. I focus on the entire journey of users, considering their interactions with multiple touchpoints and channels throughout a service ecosystem.

In collaboration with: 

Lukman Aščić, Matilda Sutherland, Audrey Lohmann, Nanthatchaporn Janthasom, Zurich University of the Arts and Museum Rietberg

Our Concept 

Our aim is to create a personalized journey at the Museum Rietberg, enriching visitors' experiences and fostering long-lasting memories. Through our web application and on-site kiosk, we generate customized routes based on user interests and preferences. Visitors can print out their personalized plan and enjoy a tailored journey highlighting objects of interest throughout the museum.

Interviews

In total, we interviewed eight museum visitors Their ages ranged between 25 and 80

Based on interviews, we observed that visitors under 40 were open to exploring the museum freely but would follow an intended route if provided. Visitors over 60 often accessed the museum website prior to their visit. Users under 30 felt a lack of context and connection between objects, while students and individuals with low socio-economic backgrounds struggled with justifying the ticket cost without knowing what to expect.

Our guiding question

How might we create long- term engagement between young people (20 – 40yrs) and the museum, which is sustainable for the museum team to
maintain moving forward?

Pain points

Time constraints : Through conducting interviews with various Museum Rietberg visi- tors, there is the evidence that the majority of visitors do not plan their visit in advance but would prefer to follow a suggested route. The reason for this is that users don‘t want to spend a lot of time planning their visit beforehand

Connecting to the art : When visiting a museum or gallery, we often seek out pieces by ar- tists, religions, or movements we already know basing our experien- ce on the familiar. Having no connection to the art that is shown can be less valuable

Lack of broader demographics : The museum‘s current audience primarily comprises older individu- als who already have an interest in art.